A/B Test Calculator
Enter sample sizes and conversion rates for control and variant. Get statistical significance, confidence interval, and required sample size for detecting effect. Proper two-proportion z-test.
Preview & Download →Templates for the analytical thinking side of Excel. Regression, cohort analysis, A/B testing, Pareto charts, Monte Carlo simulations — real statistical work in workbook form.
📌 Analyst-grade tools: These templates go beyond spreadsheets-as-tables. Real statistical calculations, proper hypothesis testing, clear methodology notes, and interpretation guidance. Include sample datasets so you can learn the technique before applying to your own data.
Enter sample sizes and conversion rates for control and variant. Get statistical significance, confidence interval, and required sample size for detecting effect. Proper two-proportion z-test.
Retention analysis with cohort-by-cohort breakdown. Colored heatmap shows retention curves. Configurable for weekly, monthly, or quarterly cohorts. Includes LTV projection.
Linear regression with residuals, R², p-values, confidence intervals. Multi-variate support. Auto-generated scatter plot with fitted line and prediction band.
t-test, chi-squared, ANOVA in one workbook. Enter your data, choose your test, get p-values and interpretation. Includes normality checks.
Forecast future values using exponential smoothing, moving averages, and Excel's FORECAST.ETS. Includes seasonality detection and confidence bands.
Run 1,000+ iterations of your model with random inputs. See probability distribution of outcomes. Ideal for risk analysis, project planning, financial projections.
Classify inventory, customers, or products into A/B/C tiers based on Pareto principle. Auto-calculates cumulative percentages and thresholds. Visualizes as bar chart.
80/20 rule visualization. Bar chart of individual values with cumulative percentage line. Auto-sorts and highlights the vital few vs trivial many.
Calculate break-even point in units and revenue. Sensitivity analysis on price, variable cost, and fixed cost. Visualizes contribution margin.
Two-variable data table analysis. See how output changes across ranges of two inputs. Tornado chart for single-variable sensitivity. Critical for financial modeling.
Multi-step conversion funnel with drop-off analysis. Identifies weakest step and calculates potential lift from improvement. Visualized funnel chart.
Structured Strengths / Weaknesses / Opportunities / Threats matrix. Formatted for team workshops. Includes scoring and prioritization sheets.
Yes — the statistical templates use proper methodology (correct test formulas, appropriate assumptions, honest confidence intervals). They're suitable for business analysis, product experiments, and internal reports. For academic publication, you'd want to also validate in R or Python.
Some templates use it, most don't. Where it's needed, the template's instructions guide you through enabling it (File → Options → Add-ins → Manage Excel Add-ins → check Analysis ToolPak). Templates that need it are marked in the meta tags.
For standard tests (t-test, chi-squared, F-test, z-test) — yes, Excel's implementations are accurate. Edge cases with very small samples or extreme distributions may differ slightly from R/SciPy. For business decisions, the difference is negligible.
Each template's methodology sheet describes when it's appropriate. Quick guide: comparing two groups → t-test. Multiple groups → ANOVA. Categorical relationships → chi-squared. Continuous outcome vs predictors → regression. Repeated observations → cohort or time series.
Yes — Excel 365 recalculates fast enough for 10,000-iteration simulations. Older Excel versions can handle 1,000 comfortably. For higher volumes or complex models, Python-in-Excel or a proper simulation tool is better.
Describe your analysis — "chi-squared test for whether region affects churn rate" — and get the template with correct formulas and interpretation notes.
Get the Add-in →